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Target Launches Exclusive Fragrance collection

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By: Jamie Matusow

Editor-in-Chief

Last year, Target introduced a K-beauty collection, a celebrity haircare line and a natural skincare brand. Now the retailer has launched its first exclusive fragrance collection, Good Chemistry, which includes four offerings inspired by different personalities: Confident and Charming, Good and Grounded, Vibrant and Playful and Cool and Collected.

Each collection includes four unique scents that come in perfume, body sprays and rollerballs. Prices range from $9.99 to $24.99.

The vegan and paraben-free scents are made with essential oils and are available in all Target stores. To help guests find their best scent, they can try out the different fragrances in-store.

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